What's Included
Google Ads Management + Conversion Tracking
Campaign setup, optimization, and conversion tracking. Target high-intent customers actively searching for your services. Track every lead source, cost, and conversion with full CRM integration.
Local SEO & Google Maps Optimization
Google Business Profile optimization, local citation building, and on-page SEO. Dominate local search when customers look for services in your area. Monthly ranking reports and competitive analysis included.
CRM Setup + Lead Tracking + Missed-Call Automation
Lead tracking systems that capture every opportunity. Automated follow-up, pipeline management, conversion tracking, and missed-call text-back. Know exactly where every lead came from, what it cost, and how it converted.
Review Generation System
Automated review requests that build credibility consistently. Review monitoring and response management. Turn social proof into a systematic advantage.
Monthly Reporting & Strategy Call
Clear reporting on leads generated, cost per lead, conversion rates, and revenue attribution. Monthly 30-minute strategy calls to review performance, adjust tactics, and plan for growth. Always know what's working.
90-Day Roadmap
Weeks 1-2: Foundation & Setup
CRM implementation, tracking pixel installation, Google Ads account setup, Google Business Profile optimization, conversion tracking implementation, baseline metrics documentation.
Weeks 3-6: Launch & Optimization
Campaign launch, initial lead flow, A/B testing of ad copy and landing pages, review system activation, first month reporting and strategy call, initial optimization based on performance data.
Weeks 7-12: Scale & Refine
Continued optimization, budget scaling recommendations, enhanced targeting based on conversion data, ongoing SEO improvements, monthly reporting cadence established, predictable lead flow achieved.
Beyond 90 Days: Continuous optimization, testing, and scaling. Most clients achieve predictable lead flow by month 3 and scale consistently from there.
Investment Details
$1,200/month
6-month minimum commitment ($7,200 total)
Important: This does not include ad spend. We recommend a minimum of $1,500-$3,000/month in Google Ads budget for optimal results.
Your total monthly investment will be $1,200 (ServiceScale management fee) plus your chosen ad spend budget. The ad spend goes directly to Google and is billed separately to your credit card.
Frequently Asked Questions
How much should I budget for ad spend?
Minimum $1,500-$3,000/month for Google Ads. Competitive markets or higher-ticket services benefit from $3,000-$5,000/month. We'll provide specific recommendations during your strategy call.
When will I see results?
First leads within 1-2 weeks. Predictable lead flow by month 2-3. SEO results build over time, with noticeable improvements by month 3-4.
What do you need from us?
Initial onboarding call (60 minutes), access to your Google Ads account and Google Business Profile, basic business information and service area details, feedback during monthly strategy calls, and timely responses to review requests. We handle everything else.
Why the 6-month minimum?
Real growth systems require time to build. Months 1-2: foundation. Months 2-4: optimization. Months 5-6: predictable, scalable system. Short-term engagements don't deliver sustainable results.
Do you work with businesses outside of trades?
Our core focus is trade and service-based businesses (HVAC, electrical, plumbing, land clearing, timber, contractors, etc.). We occasionally work with similar local service businesses if there's strong alignment. Schedule a call to discuss your specific situation.
What if we want to cancel before 6 months?
The 6-month commitment ensures both parties are invested in building a sustainable growth system. If there are extenuating circumstances, we can discuss options. Our goal is always to deliver results that make you want to continue, not contractual obligations.